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The COVID-19 pandemic is changing the fashion industry in surprising ways

BY SKYE MCLAUGHLIN
Published Oct , 2020 – Courtesy

The COVID-19 pandemic has affected how we live our lives on a day-to-day basis, including the clothing that we wear. Students from SEASON Magazine and apparel merchandising faculty share their thoughts and observations on how the pandemic has influenced trends and the fashion industry as a whole.

The COVID-19 pandemic has changed nearly every aspect of daily life. The fashion industry is no exception to this.

In the age of the coronavirus pandemic, masks have become a fashion statement. DIY projects are all the rage with the extra time spent at home. People are choosing comfort over trends.

SEASON Magazine stylist Jack Boardman said trendy athleisure is becoming a popular fashion choice.

“We’re spending a lot of time at home now, so people want to be comfortable, but they also still want to be stylish,” Boardman said.

Erin Huston, SEASON Magazine editor-in-chief, said people are focusing less on what other people are wearing and more on developing their individual style.

“Trends have become a little bit less important,” Huston said.

Huston said DIY is becoming more popular. People are making their own masks, tie-dying clothing and making matching sets from the comfort of their home.

Boardman said a surprising benefit of events being moved online due to the COVID-19 pandemic is increased accessibility to fashion.

“There’s been a really great democratizing of fashion,” Boardman said. “Before COVID, if you wanted to go to a fashion show, your name has to be on a list, you have to know certain people, you have to be of a certain status.”

Fashion shows that were once in-person, exclusive events are now online for anyone to access.

“You don’t have to be a Kardashian in order to see a fashion show,” Boardman said.

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Fashion Fashion Lifestyle Personal Blog

Australian Culture

11 Things You Should Know About Australian Culture

11 Things You Should Know About Australian Culture
Photo of Tom Smith
17 February 2018
Got it!
Believe it or not, Australian culture looks nothing like the image cultivated by old Foster’s commercials and cheesy 1980’s Hollywood blockbusters. Catch a glimpse of the real Australia by checking out these 11 cultural qualities.
Australians are irreverent

Want an introduction to Australian irreverence? Start with this joke told by former Prime Minister Bob Hawke. Australia is a country where it’s acceptable to say, ‘G’day, mate’ to your boss; where swear words are tossed around the dinner table as liberally as the salt and pepper; and where we slag off our politicians, and are just as quick to take the piss out of ourselves. No, Australians don’t do that whole ‘solemn reverence’ caper particularly well.

Aussie lifesavers laughing © Eva Rinaldi/Flickr
Aussie lifesavers laughing | © Eva Rinaldi:Flickr

Australians are egalitarian

One concept Australians do hold in high regard is the idea of the ‘fair go’ — the belief that everyone should be given an equal opportunity — which manifests itself in universal support for publicly funded education and healthcare systems. Australians pride themselves on that deep-seated egalitarianism, shaking off the pompous class system of the historic motherland, Britain.

Australians suffer from ‘tall poppy syndrome’

The downside of that irreverent, egalitarian ethos is an ugly affliction known as ‘tall poppy syndrome’, where people are disparaged for their perceived wealth or success or status. Aussies’ love of an underdog results in this scorn for a tall poppy, who is invariably cut down to size the moment they get too big for their boots.

Australia is diverse

Australia doesn’t have one uniform national culture because the country is made up of so many different cultures thanks to waves of migration following European colonisation in the late 18th century. Joining the hundreds of Indigenous groups are those early British and Irish settlers, European immigrants following World War Two, then growing Asian and African communities in recent decades. In fact, a quarter of Australians were born overseas, and another quarter have at least a parent born abroad, too.

New Australian citizens © DIAC/Wikimedia Commons
New Australian citizens | © DIAC:Wikimedia Commons

Australia is home to the oldest surviving civilization on Earth

One of the most significant components of this multicultural milieu is Australia’s First Peoples, who represent the oldest continuously existing culture anywhere in the world. Archaeological evidence proves that Aboriginal and Torres Strait Islander people have inhabited the continent for 60,000 years, and today there are 650,000 Indigenous people in Australia, roughly 2.8% of the national population.

Australians eat their national symbol

Such vibrant multiculturalism means that Australia doesn’t really share one cohesive cuisine — lamb roast is as common as fettuccine or pho or falafel. But there is one quirky feature of Australian food: kangaroo regularly finds its way onto the menu. With 50 million roos hopping around the country — twice the population of humans — Australia’s national icon is a common meal, in the form of steak or sausages (known as ‘kanga bangers’).

Kangaroo meat © Eric in SF/Wikimedia Commons
Kangaroo meat | © Eric in SF:Wikimedia Commons

Australians love a drink

On the World Health Organisation’s table of the thirstiest nations on earth, Australia is the third booziest country outside Europe (and 19th overall), guzzling down 12.2L of alcohol per capita each year. And with a world of wonderful wineries dotted all over the countryside as well as a booming brewery scene developing in our cities, it’s no mystery why we’re so fond of a tipple. Cheers!

Australians are obsessed with sport

Aussies might not take themselves too seriously, but the same can’t be said when it comes to sport. From massive international events like the Australian Open tennis and the Formula One Grand Prix in Melbourne, to local leagues like the AFL and the NRL, along with the beloved summer of cricket to all the water sports that miles of golden coastline affords, Australia is a sports lover’s paradise.

Melbourne Cricket Ground © Flickerd/Wikimedia Commons
Melbourne Cricket Ground | © Flickerd:Wikimedia Commons

Australians are city slickers and beach bums

Despite that stereotypical image of Crocodile Dundee roaming the Outback, Australia is actually one of the most urban nations on Earth. Around 85% of the 25 million population live within 50km of the coast, including 10 million in the two biggest cities, Sydney and Melbourne. Maybe the allure of Australia’s 10,685 sparkling beaches is just too much to resist.

Australians are tolerant

Study after study after study has shown that Australia is among the most open-minded nations on Earth, and it was put to the test last year with a postal survey on the issue of marriage equality. Despite months of distasteful public debate, 62% of Australians voted yes to legalising same-sex marriage — a thumping (and long overdue) victory for a country so proud of its progressive values.

Couple at Mardi Gras Festival © Courtesy of Ann-Marie Calilhanna/Sydney Gay and Lesbian Mardi Gras
Couple at Mardi Gras Fair Day | © Courtesy of Ann-Marie Calilhanna:Sydney Gay and Lesbian Mardi Gras

Australia is ‘The Lucky Country’

Ask the UN’s Human Development Report or the Economist Intelligence Unit’s quality-of-life index and they’ll tell you that Australia is fortunate enough to be one of the most prosperous nations on earth. ‘The Lucky Country’ has become an oft-used nickname for Australia since the term was coined half a century ago, and it’s an accurate moniker for a nation that enjoys such an enviable climate, stable political system and wealth of natural resources.

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Fashion Fashion

5 Things to Know Before You Transition Your Dyed Hair to Natural Gray

BY MARCI ROBIN
Oct 8, 2020

Anyone who has started going gray knows it doesn’t happen overnight. You don’t suddenly wake up with silver strands as if someone painted them while you slept; it starts with a pigment-deprived hair or two while some of your hair still grows in full color. And when more of your hair starts growing gray, you may start to notice a demarcation line in larger sections of your hair where the color stopped and the gray started.

Birnur Aral

Dr. Aral four months after her initial color treatment. by MARCI ROBIN – Courtesy

Going gray is a process, but realizing it’s happening can feel very sudden. You may know immediately that you want to cover it with dye, or you may consider embracing the gray. In the case of our Birnur Aral, Ph.D., Director of the Good Housekeeping Institute’s Health, Beauty and Environmental Sciences Lab, she did a little bit of both.

“I had an unrelated allergic reaction that made my lips swell up for a few weeks, so I skipped my monthly hair color visit in order to give my body a break,” explains Aral, who had been coloring her hair since her late 20s to cover up grays. “My roots grew about an inch, and I started noticing the salt-and-pepper pattern of my natural hair and toying with the idea of going gray.”

Ultimately, Aral decided to go fully gray, and her experience both personally and professionally — this scientist has tested a whole lot of hair dye in her 11 years at the GH Institute! — can serve as a guide for you if you’re ready to make the switch.

Here’s what you need to know:

1. A “color correction” can save you from growing it out.
“Letting the roots grow would have been the cheapest solution but not the most stylish,” Aral says. “Some people let the roots grow for an inch or two and then just get a pixie cut and transition that way. I wasn’t ready for a drastic change of color and cut at the same time.”

Instead, she opted for consultation with colorist Anne Marie Barros of Rubann in New York City. You have the option of essentially getting a “color correction,” but instead of correcting it your natural or dyed color, your colorists correct it to be more like the gray shade growing in.

2. The transition process is a lot like getting highlights.
“To match the salt-and-pepper look of my roots, the colorist put in baby highlights all over my head,” Aral says, noting that the foils stayed on much longer than she had personally experienced while coloring her hair in the past. “Toward the end of the lifting process, the colorist applied dark brown hair color to the remaining hair to create an all-over salt-and-pepper effect. When the foils were taken out and my hair was rinsed, a toner was applied to turn the highlights into a cool gray and silver.”

Depending on the color you’re transitioning away from, your experience may be different. And even if you’re rarin’ to go, you may have to wait a while before you even begin the process.

“I tell people to get at least two inches of growth to begin with,” says Nikki Ferrara, colorist at New York’s Serge Normant at John Frieda. “Then I start to highlight.”

3. It can take a while — and get expensive.
If you’ve never lightened your hair before, you could find yourself in the salon for an unexpected length of time during the coloring process.

“I spent a total of seven hours in the salon and really saw how intensive the process was to justify the price tag,” Aral explains. That price tag? About $500. That, of course, can vary with your starting color, your hair length, the salon you go to and the level of experience your colorist has.

The initial highlighting session isn’t the only thing that can take a while. It can take anywhere from six months to a year to fully go from color to gray, Ferrara says. But there are simpler, less expensive ways to transition to gray.

4. Some upkeep is required before your color is fully grown out.

As with going platinum or any cooler blonde shade, you may find that the gray “highlights” get a little brassy. “The highlighted parts turn a bit yellow once the gray toner starts washing out,” Aral said.

Your colorist may also recommend coming in for more toner or glosses during the course of your transition. “Usually, you will have to gloss every once in a while to keep the brassiness at bay,” Ferrara says.

To help keep warm yellow tones at bay with less frequent salon visits, consider using a purple-toned shampoo like Clairol Shimmer Lights. This balances out brassiness and keeps your gray a gorgeous silver shade.

5. It’s an adjustment — but worth it.
Just like with any new hair color, you may find that how you normally do your makeup and hair or your wardrobe may not be as flattering as you once thought.

“I feel with gray hair I need to have my hair styled — blown out or ironed — and makeup on; otherwise I look older than my usual self,” Aral said. “I also feel like certain patterns and colors don’t look good on me anymore. White, grey and black looks good but haven’t figured the right bright colors yet.”

“Most people won’t have the patience, so they choose to color their hair again,” Ferrara says. “But it’s super-rewarding if you can stick it out and get on a routine with your colorist to get highlights every few months.”

If you decide to go the cheaper route and just grow out your grays without additional processing at the salon, Aral recommends covering up the new growth with a root touch up, like this Seal holder from Clairol.

“Depending on the person’s gray level and hair color, they might be able to blend in [their] roots for five to six weeks, or longer.” From there, Aral recommends considering a shorter haircut (think a pixie), and getting regular trims until it grows out. Keep in mind, though, that any at-home color that’s not temporary will set back your growing out phase.